Based on a survey last year the actual failure rates of solid state drives appear to be lower than the failure rate for hard disk drives.
I think what you are actually referring to is the life cycle of the NAND flash memory. It's been blown way out of proportion. With proper firmware and configuration for optimal performance it is not a problem. Even the most conservative estimates suggest a solid state drive should last a minimum of 5 years.
Here's a link to a series of articles about optimizing Windows and ssd's:http://thessdreview.com/category/ssd-guides/optimization-guides/