When I see ASRock boards in the wild that have survived intact for more than two years, I'll consider it. Until then I only see ASRock as a low budget choice.
I say "survive intact" because I have seen ASRock boards with faulty parts, such as Ethernet, go for 4 years.
MSI gets great reviews as well. Reviews don't assess reliability.
Let me ask you this:
How many people come to the forums looking to upgrade, that have machines 4 years old or more, where those machines have motherboards made by ASRock, MSI, etc.?
I smell a poll in my future.....
Ah here it ishttp://www.tomshardware.com/forum/263479-30-working-motherboard-years