it's amazing to me that these prices seem high. don't you remember just a few years ago when ati came out with the x800xt PE and it was like $500+. I guess the real problem is that games need to catch up with this kind of shader power.
I remember just 2 short years ago, I bought my 8800gt SC and paid $279 for it on the day it came out. people wanted them so bad the price went up to like $330 for a couple of weeks; the card was sold out practically everywhere.
I'm with you guys though. I think I'll pick up a 4870 for cheap or get a gtx 260 to satisfy my upgrade bug this year.