Maybe not the best timing due to the whole DX10/DX11 issue discussed in the article. Shouldnt be an issue for a while since there arent any dx11 games at the moment and they shouldnt be around for a while, but this is going to be something for people on top of the latest gear and software. Gotta have windows 7 too, but the real kicker will be price and performance boosts, as always.
The price of this mobo will more than likely undermine the new feature. It will be out of reach for most I think. If they were smart then it would be release at the mid 250 mark and perhaps it could be the board to get. But I am sure they will have a 300-400 price tag on it which will limit their potential sales.