All these anti-static accessories are a great money maker for companies preying on the misinformed/paranoid. I built my last computer on a plastic table and tile floor on the porch. You really don't need that fancy stuff as long as you are careful, and discharge your static onto your case/whatever every once in a while.
Exactly, you can discharge yourself at any grounded, conducting object, such as a water pipe or radiator in your home. If you hold a motherboard in one hand and touch a water pipe or radiator with your other hand you also discharge the motherboard.