This would be comparable to the Swiftech compact kit you linked before...the difference is the integrated DDC pump on the compact/Drive kit vs the D5 pump in this kit. Both are very good starter kits, especially if you plan to expand the loop in the future.
If you really only need CPU only cooling and don't plan to do much else, consider XSPC Rasa RX or Raystorm EX kits. I wouldn't even bother with Rasa RS kits anymore with the Raystorm EX's out. You can get one of these with a 360 rad for $160-$180 as a complete kit. If you really want to think ahead for future growth, either of those Swiftech kits you mentioned are excellent choices.
Please, please, please, PLEASE avoid Thermaltake watercooling kits. You'll thank us all for it.