jennyh :
Even with all their issues and terrible cards Nvidia are still selling more graphics than AMD are though, and that says it all.
Back in the day as the saying goes, IBM was always king of the laptop market because they always made the best laptop on the market. It didn't matter that their middle lines were overpriced compared to their competitors in that niche, the reviewers always gave the "top dog" Editor's Choice rating to the top of the line IBM. And buyers always aspired to "have an IBM" as that was the pinnacle ... they couldn't afford the "top dog" model perhaps but they still bought an IBM that they could afford cause everyone always told them that "IBM was best".
Then IBM decided that they really weren't selling a lot of units in their top of the line and stopped putting effort into producing the "top dog".....soon after, the IBM laptop lost it's luster and soon after we were introduced to Lenovo. I think that there's a mindset among the public and even game developers that whatever ATI does, nVidia is going to top it. In the rare chance that I get to play a game on a PC (usually grabbing one from one of my sons that they're done with), the nVidia logo appears on the box or load screens far more often than ATI.
I think ATI is wasting an opportunity big time right now by not getting the 5870x2 out the door. That "terrible card", the GTX295 still remains the top dog, and ATI now has an opportunity to gain mindshare by getting on top and staying on top as long as they can until when / if nVidia can counter. After months of "the 5870 is gonna kick the 295's butt", it didn't happen....IIRC, the 295 will be a year old just 2 months from now and ATI still hasn't topped it, despite nVidia's production problems and ATI having their DX11 cards out at least 2 months before nVidia can be in a position to counter. ATI finds itself in the same position as AMD with Intel ..... ATI needs to shake their "best value" moniker and grab the "best card" moniker or risk letting that "best value" mindset get further entrenched.
How many athletes can you remember who came in 2nd in the Olympics ? How many people can remember which teams (other than their home teams) lost to the Yankees in the World Series in the last dozen years or so ? In my opinion, w/ the Yankees payroll, they should have to spot the other team 4 runs in every game, but the fact is, to the general public, the "Yankees" are the team most associated with "World Champions". That's because value isn't an issue with mindset, they don't divide the number of runs you score by the team's payroll to see who the winner is.
ATI should do whatever they can to grab that top position before turkey day and try and hold on to it as long as possible. ATI just delivered a haymaker .... it wasn't the big punch it looked like it was gonna be but nVidia's legs are wobbly, ATI needs to go in and try to land the knockout punch while the opportunity presents itself.