Alright if you haven't gamed for a while - it might be good to go with a nice solid stable motherboard.
High end features on some motherboards means (some can have all, or just a few) features like dual raid controllers (so you could have 2 seperate raid arrays) - higher quality sound card, PCIE3.0. Those are "high end features".
http://www.newegg.com/Product/Product.aspx?Item=N82E16813131790
This is a highly rated motherboard, has good reviews as well.
It's slightly more expensive than the motherboard you listed though. It should be excellent at overclocking as well with a proper cooling set up. It also has Bluetooth - and the Asus one lacks a floppy connector...which to me is a good thing.
Edit: The motherboard I listed supports Quadfire, and Quad SLI. So whichever way you go, your good.