You can purchase an anti-Static strap from Newegg or other websites.
You can touch you computer case to remove an static build up before messing with your PC components (my method)
You can make sure you install the PC on a wood surface and don't work on a carpet floor.edit
It isn't very often when a OhioU Grad beats a UC Bearcat Grad to the punch...
BUT OhioU does throw one kick a$$ Halloween Party though!