hello there, i was wondering how can i cool my pc in a much more efficient way. i have a cooling pad made by genius. i don't think it's really doing the job since in idle i get neat 70's high 60's in temperatures. i have properly cleaned the exhaust and fan, but with no great improvement. when i play batman arkham city i really get the pc hot like mid 80's low or mid 90's. i would really like my pc to be in the 60's when in load and 50's or high 40's on idle. any ideas or help would be much appreciated. if air is not the answer what water cooling system should i go with if there is one?