Ok I misunderstood-its a new build. So here are a couple suggestions.
Are you using ram that is recommended by your mobo manufacturer? Some boards are fussy about the ram you use.
You say the settings are all correct. Is your ram set at the recommended voltage in the BIOS? Some boards hang because they don't like the timings or the voltage. It may default to 1.8V, but your high performance ram prefers 2.1 Votls.
How about trying to boot with only one stick of ram?
The looping problem you're talking about can often be attributed to memory/hard drive issues. When getting the BSOD, do you have time to read the code, or is any code listed?
I would set the SATA HD as the 1st boot device in BIOS and use the boot menu (poss. f11) during post to point to the dvd drive with the install disc. the installation will reboot at some point and you don't want the BIOS to tell the pc to go back to the beginning of the install routine (DVD Drive).
Finally, it may be a good idea to format the SATA boot drive in another machine before installing windows on it. I was having a pb just the other day where the drive I was using for an install was from a laptop and for some reason ( I am assuming it had to do with the HP crud in the system hidden partitiion) it would not run the install routine.
I took the lappy drive out, put it in my machine, formatted in windows, and put it in the other pc and the win7 install went flawlessly at that point. It is possible that something on your hard drive is preventing the installation from completing, a format should eliminate that problem.
GL, let me know how it goes.
buzznut