Also remember to include the Shipping in the price calculations as it can really cut into your budget - ie. RAIDMAX SMILODON Extreme Black you linked is $74.99 + $24.99 shipping = $99.98 total !!!) and the NZXT Apollo Black is $69.99 + $19.99 Shipping = $89.98 vs say the NZXT M59 - 001BK
which is $69.99 with free shipping and a $20 MIR for a final cost of $49.99 !!
So keep the total cost in mind when deciding as it can make a big difference for example for the same $99 the Raidmax costs delivered you could get the Cooler Master HAF 922
since it has free shipping !!