So Jennyh, you're saying that those who do their research and still buy an Intel processor are fools? That's a bit of an oxymoron if you'd ask me. If I find better value in an Intel rather than an AMD, why shouldn't I buy it? Just because it's a larger name doesn't mean it's worse, nor does it mean it's better. If I've done my research and I find that it's better to go with an Intel CPU rather than an AMD, I will.
If I were shopping for name security, why shouldn't I go after an Intel? It's highly well know, and what I normally hear about them is good. If something happens, and you can prove it's the fault of the manufacturer, you have a solid address in which to contact them.
Now, take AMD. Few outside the tech world know of their existence. Compared to Intel, they are a small manufacturer. If I've never heard of them, why should I buy from them? For all I know, they could be a shady Chinese company in the market of making CPUs that fail within a few months of purchasing it. Had they been a shady Chinese company, I wouldn't likely have a legit address in which to contact them. That happens, you're up *** creek without a paddle.
I respect AMD as a good CPU manufacturer, but if you've never heard of them, you aren't likely to buy one of their products. Intel spreads its name around, this is why they sell better than AMD.
If AMD were to start advertising like Intel, you'd see the price skyrocket on their products. Don't tell me it won't, it can and it will. How else would they cover the cost of the advertisements with out raising the cost of their goods? There only ways to do that would be to cut funding to their R&D department, not likely to happen, or cut the wages of employees, which would tarnish their image and send many employees packing. The salary of their employees would stay the same, the cost of manufacturing would stay the same, the cost of R&D would stay the same. Where would the money come from if not selling higher priced products?