Nvidia to jump on ATI's DirectX 11 bandwagon

^^ agreed, very hypocritical.

Of course they're going to say DX11 is important. They never thought it was not important, they just simply said it in case they fail to integrate fermi. Since they expected themselves to release fermi at a much earlier schedule, they almost decided to completely abandon it. Now that the GPU can utilize DX11, it's only right to boast about it. I don't see how they're jumping on the bandwagon since it's almost an obligation for any future GPU to utilize the latest DirectX.

Even though ATI has the superior cards as of late.

Already I've seen quite a few developers announce future DX11 games, so I am not too worried about adoption in the long run. And in the short run, most current DX11 games are/will just be hack jobs since the features were added at the last minute (and will likely do more harm than good). more games will come out with NVidia's cards, but that has more to do with NVidia being 6 months late than the developers being "inspired" into implementing DX11.

It's only not important if we can't do it yet and totally important if we do it well hell even better then the rest. even if said thing is of little important.

imo nvidia's PR makes nvidia gives the perception that nvidia has ego of a teenager.

It's more like Microsofts bandwagon, since Microsoft decides just what DX 11 (and successive versions) is. Anyway, it's just nVidia marketing. It affects the same people who over pay for a pre built system like a desktop Dell XPS