You have two choices: 1. Certified QVL{XMP settings in MOBO BIOS}, 2. Tested** {RAM Mfg tested and guaranteed to work on your MOBO.
XMP - eXtreme Memory Profile; in simplest terms if the BIOS recognizes the DDR and you {Enable XMP} in the BIOS it will automatically set the speed, CAS, Voltages correctly for you memory.
XMP
Pros - Easy configuration
Cons - In order to modify any DDR you need to do it from scratch anyway. ** If XMP is {Enabled} and the BIOS fails to recognize/non-"QVL" the PC will fail to post, or BSOD, or become unstable - in that order.
Excellent Mfg's {Corsair, G.SKILL, Mushkin, Kingston}. Besides the QVL you can also visit each RAM Mfg and use their Configuration tools, input your MOBO and out pops Tested DDR.
Link -
http://en.wikipedia.org/wiki/DDR3_SDRAM
Next if you plan to OC I recommend 1333MHz for your MOBO because of it's native speeds, but 1600 MHz for any OC +30%.
Gaming is approximately ~ 75% GPU, 15% CPU, and the balance of 5% MOBO + DDR. OC DDR will generate 3-5 FPS max on your ASUS MOBO.
Hope that answers your question.