The RAM cooler was part aesthetic and par functional. The ram would get warm and the pump is much quieter then those cheap fans corsair gives with the Dominator GT's. I wanted to keep everything as cool as possible as the x58 NB (especially the Gene) gets pretty hot. The Ekoolant wast used because I think it looks cool and Ekoolant already contains an anti-algae additives. I've read multiple posts about how its garbage and you should only use distilled water with a kill coil but, I like it and all my blocks are clear so I can see any build up.