Hi Saint19,
Thanks for the welcome and the clarification on the CPU temp, much appreciated!
I agree that it's definitely better to have the fan in the RAM slot orientation but I'm afriad that the motherboard just doesn't allow it. There is plenty of room for it to face that way, but as the fan is being placed onto an AMD chip you have to use the clips that come with the fan to attach it to the pre-existing socket on the motherboard. The motherboard socket only permits the clips to be attached in one way which restricts the fan to pointing either towards the top of the case, or the bottom. Shame really as it clearly isn't as efficient this way.
My case has a 120mm fan at the front drawing air in, and an 80mm fan to the rear blowing air out. Even though I've now replaced the stock CPU cooler with the Arctic Cooler I'm still struggling to keep the CPU temps below 61°C under stress. I've done the best I can in terms of cable management but I'm using a Corsair TX650W (non-modular) so it's a nightmare. There's a massive side vent on my case though (200mm) so I guess I'll have to slap a fan on that too. I know Phenom x4 9950 BE chips run pretty hot but I never thought it's take this much cooling!!!!