SAPPHIRE 100282TXSR Radeon HD 5850 1GB 256-bit GDDR5

Its made by sapphire

what does that even explain?

Well specify, are you talking about the 5850 black edition from XFX?

Sorry, let me include the links

http://www.newegg.com/Product/Product.aspx?Item=N82E168...

vs

http://www.newegg.com/Product/Product.aspx?Item=N82E168...

Oh, the difference is mainly brand and the black edition has higher clocks, i cant tell you about the cooler difference because i have had many bad experiences with sapphire coolers and the reference coolers seem to be doing well so i would go with the xfx if i was you

XFX if they are the same price. Double Lifetime warranty. Nuff said.

+1 XFX