It depends on your needs and budget. For example if you aren't overclocking then you won't need a board with great overclocking features and if you have a dedicated GPU you won't need onboard graphics. In general, ASUS and Gigabyte are you're safest bets and both manufacturers have very good build quality on most of their boards.
If it were me, I'd be deciding on a budget first then looking at the boards I could get at that price point. Make sure you read several technical as well as user reviews on a board before you make a purchase and pay special attention to any common issues or known faults. Hope this helps and good luck!
Im on a sub 100$ budget for motherboards, just normal stuff no overclocking capabilities.