Nvidia 480 Price Fluctuations?

Why is it that the EVGA is 499 and the gigabyte model is 600? Whats with the prices fluctuations? I'm seeing this across all the vendors
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More about nvidia price fluctuations
  1. There are no cards, that's what a paper launch is.
  2. Let's see how far form the MSRP in the first week these cards go :P

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