If you are not interested in overclocking the card, than most any reference model will give the same performance, and would be the most cost effective way to go. If you do want to OC, then you will have to look at the cards with custom cooling solutions (Like Sapphire Vapor-X, HIS Ice-Q, or any of the companys that use Zalman coolers) or companies that put voltage control into their bios (like Asus).