Personnely, for a purely gaming build, i've always recommended the AMD route.. The two processors here differ by a healthy 40$ which cannot be neglected.. However, if you plan to SLI that GTX 460 in future, your options with AMD will be limited.. The LGA 1156 will serve you better in that case.. The i5 760 is again a better processor overall.. So if you can afford a good build around it, then surely go for it..