http://www.xbitlabs.com/articles/video/display/geforce-gtx-465_3.html#sect1
At a recommended price of $279, it is but slightly cheaper than the Radeon HD 5850 but has a lower performance, comparable to that of the GeForce GTX 275. We guess a potential buyer is more likely to add $20 to buy the more expensive product from AMD instead of the new card from Nvidia.