Lite-On is the way to go.
Lite-On per say is an OEM manufacturer. Some of the optical drives of other brands are actually Lite-On drives rebranded and sold to the customer.
If Im not mistaken some Sony drives are/were from Lite-On.
The Xbox 360 uses Lite-On drives.http://www.newegg.com/Product/Product.aspx?Item=N82E16827106289
This one is cheaper by a few... though only 1MB cache and no lightscribe support, if that's a dealbreaker.