Our purpose is to build up our fanbase or community with this giveaway. We will continue to do giveaways and maybe do a contest with other company (case, psu, mouse, systems builder) later on. There are alot of possibilities we can do once we have alot of people.
Social medias is one of the fastest way to reach out to consumer without spamming. We can send informative stuff and discuss issues. While forums can be a bit outdated(anybody can hide behind a computer and flame companies).