actually, IMO, the vast majoirty of the 5xxx series isnt over priced. The only parts that are/were over priced were made over priced due to the release of the gtx 460. With a price drop of $20-40 on both the 5850 and 5830, this problem is more or less fixed, and the 460 loses all the hype going with it. Everything is overpriced for its manufacturing cost, they have to make money too!!! :lol: Also, its not very fair to compare the costs to manufacturing costs. If the i7 costs $120 to make, that doesnt mean intel should sell it for $150, they sell it based on competition. Of course previous generation series of cards "overlap" with newer ones, but they dont really want that. ATI did a very good job with filling all the holes in the budget sectors, possibly least with the 200-250$ sector, where they later released the 5830, and nvidia perfectly placed the 460. Yes, the 4890 held the spot, but they intend to entirely replace every previous card with a new card of greater or equivalent performance. Forward progress, eh?