There's a Newegg e-blast subscriber code for that Gigabyte GTX 465 (good until the 16th - EMCYWZY87 then subscribe to e-blast to use it). With that applied and factoring the mail in rebate the final cost is $189.99 with free shipping. That is the best deal. $20 cheaper to begin with an another $20 after the rebate. On a card that cost no more than those $40 is "significantly cheaper". Performance wise they are pretty much in a dead heat stock (GTX 460 slightly ahead).