You have to remember that not all optical discs are created equal. There are some really poor brands out there with poor quality-control which suffer from write errors more than others, no matter what drive they are used on (especially those "bargain" bulk packs).
My advice is first try the brand that gets most praise for quality, and that's Verbatim.
Across the board for all types of optical disc they are a well respected brand.
I always buy mine from Amazon as they are rarely seen in high-street stores and I refuse to buy the only brands that shops have.