To create another partition of any kind you first have to make room for it.
You can only create a partition if there is some "unallocated space" to create it in.
Go into Disk Management and see if you can "Shrink Volume" on the external drive to create some unallocated space. Then right-click on that and see what options are available.
You can have up to four primary partitions on a hard drive before you have to make an extended partition to create logical partitions in.