I was able to get the device recognized by editing the registry for the following values. Others had suggested doing this but here it is again:
Open the registry editor and navigate to HKLM\System\CurrentControlSet\Control\Class and for my device, open GUID 4D36E965-E325-11CE-BFC1-08002BE10318 and delete the upper and lower filter keys altogether. Be careful about selecting the correct GUID since the id numbers are similar. This GUID based on other info controls DVD burners.
Exit and reboot and the system identified the device this time.
NOw why this ID changed, I don't know. But it worked for me.