The End of ATI *(RIP)

Unthinkable as it might seem to ATI fanbois, AMD has conducted its own internal research & come up with 3 reasons on the impending demise of ATI:

1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors (presumably NVIDIA).
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.

Short answer: No more ATI Radeon or ATI FirePro, just pure Radeon or Firepro.

Now ATI were the original graphic guys & AMD was a nonentity in the graphical space. Then they bought ATI lock, stock & barrel.
Sure, you can do whatever you want with what you have bought. So they're doing away with what was the identity of the original. Because apparently ATI brand has become redundant & disposable. So thank you, bye bye ATI, says AMD.

Maybe it's just me but the whole thing does sound a bit morally twisted.
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  1. The rumour was floating around for a while and some would say that since AMD bought them four years ago it was just a matter of time.
  2. The info is nice, but what is the source?
  3. hell_storm2004 said:
    The info is nice, but what is the source?

    You don't do much web surfing then? :lol:
  4. Mousemonkey said:
    You don't do much web surfing then? :lol:

    Not much... That's why i look for sources so i can pick up the info.
  5. hell_storm2004 said:
    Not much... That's why i look for sources so i can pick up the info.

    Here's one to start you off then.
  6. the switch from ATI to AMD was inevitable...
  7. Mousemonkey said:
    Here's one to start you off then.

    Thanks for the link... :)

    Read through it and felt a little sad. Posting in the forums would need a little more typing then later this year. "FirePro" and "Radeon" are longer than ATI!! :D

    I don't like the decision! :(
  8. Does it really matter? As long as AMD keeps producing good products, it makes no difference.
  9. +2 Keep producing good products. Excellent products carries the name.
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