Without making any public announcement (because it's not meant for retail sale), NVIDIA listed its GeForce GT 420 graphics card. This product is available to OEMs only.
Don't know if it is a good marketing strategy.
What's the point of marketing a OEM card? Majority of users who buys one don't even know what they have besides the stickers slapped on front of the case. Just look at how it's advertised, 2GB of memory.
WOW I have a high-end graphics because it's got 2GB of RAM!!!!!