Hardly -.- If you actually read, that says its 55$ and its not even dollars, its Euros. The actually Dollar amount is 440$ for the GTX 480 (assuming newegg which is the cheapest) then 70$ for the cooler, the total now is 510$. Not to mention 480's eat energy compared to even 5970's.
Anywho, THATS WITH THE CURRENT NEWEGG DISCOUNT! Without it 500$ is MSRP plus the 70$ cooler. Thats 570$ -.- Thats a 5970. So OP didn't even get owned.
What was the MRSP supposed to be about a year ago?
I see what you did!
When it comes to pricing, the ATI Radeon HD 5970 has an MSRP of $599, which is a little more than what most people spend on graphics cards. Let's take a closer look at the card to see what $599 will buy you these days.