Since I know you will get the usual MSI Cyclone or Hawk recommendations, note that the ECS Black shows load temps a full 16c lower than the Cyclone and a full 9c lower than the Hawk. For noise, it's tested at 37dB vs. 43dB for the Cyclone and Hawk at load.
All depends weather you get a reference card (blower fan) or a "Custom"/"Super" Card.
The Custom/Super cards are overclocked from the factory and usually have better cooling in the form of blowing cold air onto the GPY chipset rather than like the reference coolers which blow the air away from the chipset.
But - The Best Custom/Super are the MSI/ECS/GIGABYTE Cards
But a non overclocked reference card. All about the same tbf. Difference being the logo of the manufactuer, warranty may via and game bundles. so pretty much take your pick