This pisses me OFF to NO end. They are simply trying to fool consumers into thinking the 6870 is the next iteration of the 5870 when it is NOT!!!!!!!
Most consumers have become accustomed to the 1000 increase and not this new 1100 increase. So buyer beware. 6870 is really an improved version of the 5770. Ouch.
Thanks AMD for sucking.
For Everyone that wishes to know, the 6870 is to the 5850 as the Intel Core i7 975 was to the 965. The 6xxx series is just a D step. A few features were added to the proc, and the clocks were raised. Slap a new cooler on and you have a new series. This will most likely be ATI's smallest DirectX 11 series of cards (lineup wise). Btw, the 6850 is the D step of the 5770 except the 6850 will have the increased bus size.