I have a very similar issue. Two different PC's, One is Vista SP1 and the other is XP SP3. Neither PC would even POST until a BIOS upgrade. Both are using an eVGA 680sli mobo. I suspected the SATA controller at first. Trying to install 2 different LG WH10LS30 blu-ray burners in these PC's. BIOS had been updated to the latest version.
The XP PC will just completely lockup once the desktop & icons are displayed. Not even a 3-fingered salute or access to Task Manager is available, have to physically power down the PC. The Vista PC seems to visually boot up normally. As soon as I put a blu-ray disk in the drive, the dredded BSOD comes up, IRQL_LESS_THAN_OR_EQUAL_TO_ZERO, error is 0x0000000A. I have also tried using all six of the SATA internal ports on the mobo. For a drive that is advertised as having Windows XP, Vista or 7 to automatically install the needed drivers, this is a real nightmare.
I have tried a PCI SATA card that has Sil3512 controller but the result is the same. I have ordered a Masscool SATA PCIe card next to try - it has a different Silicon Image SATALink controller chip on it. This is my last try unless I can find another add-in SATA card that might allow the LG drives to let Windows run normally. I would hate to think that it would take a new mobo with a different SATA controller just to install these 2 WH10LS30 Blu-Ray burners. Good luck finding support on these drives. What's a guy have to do to get ONE of the new burners to work at all?