No hard disk detected asus p8p67 m pro

Hello, i just purchases all new parts for my rig (minus HDD and DVD rom) , on boot up i get a message saying "No hard disk detected", it shows my HDD in the bios, the sata cable is properly plugged in, i have tried both ide and ahci modes in the bios, but every time i try to lead windows is crashes and starts the process over. I just got my parts in the mail yesterday and cant get this darn thing going! PLEASE help! Thanks!