One of the keys that hasn't been mentioned is that the GTX 560's will be much cooler and quieter in single card and SLI.
People keep referencing today's 3 way GPU article without noting that any lower performing card is going to scale better than a higher performing card due to CPU bottlenecking. For a more accurate view, the article should have included GTX 560's in SLI and HD6970's in Crossfire. Other articles that have compared the GTX 560 in SLI vs. the HD6950 in Crossfire have shown that scaling is very much even, with the 560's winning by a slight margin. Here are the results of the Guru3d.com tests:
http://www.guru3d.com/article/radeon-hd-6950-crossfirex-review/
http://www.guru3d.com/article/geforce-gtx-560-ti-sli-review/
Average dual card scaling across all benchmarks at 1920x1200:
6950: 1.67x
560: 1.69x
Noise levels (vs. single card)
6950: 49 Dba (+8 Dba)
560: 40 Dba (+3 Dba)
GPU Temps (vs. single card)
6950: 89c (+12c)
560: 74c (+6c)
The fact is that if you are thinking of getting the Gigabyte GTX 560 SOC, that is one of the fastest and quietest 560's made. A GTX560 at 950 mhz is going to perform at the level of the HD6970. Overclocking will be more productive with the GTX 560 because, again it is a cool and quiet card, and given the fact that Nvidia cards scale better than the AMD cards when overclocking (partially due to shaders which are clocked at 2X the core speed vs. AMD with shaders clocked at 1X the core speed).
The Zotac AMP! card is clocked at 950 mhz, like the new version of the Gigabyte SOC: