I'm not understanding your aversion to Gigabyte, they make some of the best boards available anywhere. Anyway, The only direct competitor in terms of quality is Asus. It's not necessary to spend 200+ to get a very good board though. Take a look at this. Very full featured.
ASUS P8Z77-V LGA 1155 Intel Z77 HDMI SATA 6Gb/s USB 3.0 ATX Intel Motherboardhttp://www.newegg.com/Product/Product.aspx?Item=N82E16813131820