Well those marketing pics are misleading, this is closer to reality.
I can't deny the minimalist looks are great, I got a antec 300 illusion myself. I find it hard to suggest a case on looks, it's subjective. Just to name a few cases: P180, nzxt h2, silencio 550, lianli has a bunch of minimalist cases. But any difference in them could mean it's ugly vs good to any one person.