so you dont have any graphics card monitoring software/modified fan profiles running when you play the game?
I run GPU-Z to monitor my GPU temps and they don't go over 57. Fot my CPU i run Coretemp, and each core does not go over 46 degrees. I do checks regularly while in game and they are all good on that side.
Also, just done another GPU and CPU test and all temps are fine there as well..