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Intel raising CPU Prices

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October 30, 2011 7:46:06 AM

Everybody knew that Bulldozer's performance wasn't top notch, in fact it could only just edge out the i5 2500k in some tests. But the thing is that due to Bulldozer not having that extra performance Intel have taken advantage of this, thus raising their prices because there is no real competition. Now in UK stores I have seen Intel CPUs go up in price by £5-£10, especially the unlockables cpus. The i5 2300 has gone up by £8 as well. There are quite a few stores where this happened as well.

That makes the i5 2320 the cheapest i5 you can get, at £140 with 3.0 Ghz. Thats why I'm buying it.

But how could Intel do this? Why would they raise their prices? For those people who saw the Overclock 3D review of the FX 8150, the reviewer said that "I wanted AMD to wipe the floor with Intel, because now Intel don't have much competition, they will raise their prices."

And if AMD doesn't step up their game with Piledriver, we COULD be in trouble. Intel might start selling crappy dual core pentiums for £150 if AMD does not improve. Okay, I exaggerated a bit there, but still.

So what do you think of this? I personally we should give some support to AMD because if we don't support the competition then bad things like this could happen.

I mean, the FX 8150, to be fair, is not a bad chip. In fact, due to most of its development being during Intel's first gen Quads, it could actually compete and even beat most if not all of Intel's first gen quads. But then, Sandy Bridge came.


But even then, Bulldozer would not of been so bad if AMD would not of set the bar goddamn high. If they would've said "Hey guys, we have the first eight core CPU. It is great for multi threaded applications!" then they wouldn't of been hated as much. But them saying "WE HAVE THE FIRST EIGHT CORE CPU AND IT PWNS INTEL EXTREME PROCESSOR AND IS WAY FASTER THAN ANYTHING INTEL HAS. BULLDOZER IS ABOUT TO MAKE YOU ITS BITCH. SUCK IT DOWN." really just ruined it for them and that is why it got drab reviews, as rightly stated by Elric Phares of motherboards.org

SO what do you think about this whole situation. Intel raising their prices, AMD overhyping Bulldozer etc. And by the way, AMD and Intel fanboys, I don't care what you are a fanboy of, but don't post here.
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a c 116 å Intel
October 30, 2011 8:10:54 AM

Intel or any manufacturer generally do not increase the price of computer components unless the cost of manufacturing increases. It is likely that the retailers have decided to increase the prices based on demand and the performance perception. Also online stores generally uses AI programs to determine prices for items sold on their sites based on demand and also based on price fluctuations in other competing stores.
October 30, 2011 8:46:39 AM

when intel raises or lowers prices its self you can find an article about it.
infact intel lowered a few prices about a week after bulldozer came available.

from anandtech "On top of the launch of i7-2700K, Intel has also reduced the prices of three CPUs: i3-2120, Pentium G850 and G630. As the naming suggests, these CPUs are lower-end desktop models. The new prices are $117, $75 and $64 respectively. The price cuts range from 13% to 15%, the biggest cut being i3-2120's $21. "
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October 30, 2011 8:50:26 AM

The problem we might see if Intel shifting resources from desktop development to mobile chips. They've been talking about competing with ARM, and they could shift people into working on that. In this case they won't raise the prices, but we'll see a stagnation on desktop CPUs.

Basically Tick - Tock would end.
October 30, 2011 11:42:47 AM

AlphaStorm said:
Everybody knew that Bulldozer's performance wasn't top notch, in fact it could only just edge out the i5 2500k in some tests. But the thing is that due to Bulldozer not having that extra performance Intel have taken advantage of this, thus raising their prices because there is no real competition.
.
But how could Intel do this? Why would they raise their prices? For those people who saw the Overclock 3D review of the FX 8150, the reviewer said that "I wanted AMD to wipe the floor with Intel, because now Intel don't have much competition, they will raise their prices."
.
.
SO what do you think about this whole situation. Intel raising their prices, AMD overhyping Bulldozer etc.


Haven't these prices rises been by retailers, rather than Intel?
October 30, 2011 1:29:44 PM

farrengottu said:
when intel raises or lowers prices its self you can find an article about it.
infact intel lowered a few prices about a week after bulldozer came available.

from anandtech "On top of the launch of i7-2700K, Intel has also reduced the prices of three CPUs: i3-2120, Pentium G850 and G630. As the naming suggests, these CPUs are lower-end desktop models. The new prices are $117, $75 and $64 respectively. The price cuts range from 13% to 15%, the biggest cut being i3-2120's $21. "


I found an article on it a few days ago (but because I'm an idiot, I forgot what website it was on). They tried to contact Intel but they didn't respond, as I read.

To help my Bulldozer case I found this in the Hardware Heaven review of the FX 8150.

As is normally the case in this industry it has been clear for some time that AMD were working on a successor to their Phenom 2 X6 range, a new product which would take on the latest Core i5 and i7 CPUs on Intel's socket 1156 platform.

There is a small chance that is a mistake, but like I said, its a small chance. And that statement is true - mistake or not. Bulldozer was made to tackle socket 1156. But AMD delayed it too much.

EDIT: The price rises weren't in the lower end range. The CPUs that Intel raised the prices of were Sandy Bridge i5s. Those were the CPUs that AMD's Bulldozer was fighting against.
October 30, 2011 1:32:16 PM

Chad Boga said:
Haven't these prices rises been by retailers, rather than Intel?


Yep, they were by retailers. But the thing is that the UK hasn't taken such a big hit. I read that prices in several retailers in the rest of Europe on the sandy bridge cpus had gone up, some by even 16 euros. I don't think all the retailers got together and said "hey, lets raise intel CPU prices!"
October 30, 2011 2:11:46 PM

AlphaStorm said:
Yep, they were by retailers. But the thing is that the UK hasn't taken such a big hit. I read that prices in several retailers in the rest of Europe on the sandy bridge cpus had gone up, some by even 16 euros. I don't think all the retailers got together and said "hey, lets raise intel CPU prices!"

When the reviews of Bulldozer came out, it was pretty obvious that many people who had been holding off on getting a new system would now do so, and it sure wasn't going to be a Bulldozer system, so you would have had a spike in demand for Intel processors in the $200+ range.

In the face of surging demand, Economics 101 tells you that prices will rise, so you don't need for retailers to get together to work this out.

And Intel releases official pricing of its CPU's, if you can find where they have increased their prices on the high end SB's, then perhaps you would be on to something.
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a b å Intel
October 30, 2011 2:20:22 PM

So Intel raised the prices in the UK and Europe, but not US.
I5-2500k still $215 and I7-2600K still $320 (Notnal price, sale priced around $15 less). Prices from newegg.com.

Intel is NOT kind hearted and raised their price so as to allow the AMD to look more cost effective. When pigs fly, Intel will begome kind hearted.

Have not heard of any OEM price increases (in 1000 lots) for intel consumer CPUs.
Yes, stores can act in concert when it is to there benifit. They have cost margins also.
If they see sales slipping or moving to a lower margin AMD CPU, you will see that increase come back down.

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October 30, 2011 2:22:39 PM

RetiredChief said:
So Intel raised the prices in the UK and Europe, but not US.
I5-2500k still $215 and I7-2600K still $320 (Notnal price, sale priced around $15 less). Prices from newegg.com.

Intel is NOT kind hearted and raised their price so as to allow the AMD to look more cost effective. When pigs fly, Intel will begome kind hearted.

Have not heard of any OEM price increases (in 1000 lots) for intel consumer CPUs.
Yes, stores can act in concert when it is to there benifit. They have cost margins also.
If they see sales slipping or moving to a lower margin AMD CPU, you will see that increase come back down.

If any one bothered to click on links they would have found out that some places have reduced prices. :sarcastic: 
October 30, 2011 2:26:13 PM

RetiredChief said:
So Intel raised the prices in the UK and Europe, but not US.
I5-2500k still $215 and I7-2600K still $320 (Notnal price, sale priced around $15 less). Prices from newegg.com.

Intel is NOT kind hearted and raised their price so as to allow the AMD to look more cost effective. When pigs fly, Intel will begome kind hearted.

Have not heard of any OEM price increases (in 1000 lots) for intel consumer CPUs.
Yes, stores can act in concert when it is to there benifit. They have cost margins also.
If they see sales slipping or moving to a lower margin AMD CPU, you will see that increase come back down.

i hope you're right because i've been looking for a new build lately and the fact that the hard drive prices shot up from £40-50 for a decent 7200rpm 1tb drive to now £90+ and you are still only getting 500gb is holding me back, and intel doesnt help by upping the 2500k's price by a couple of pound every fortnight or so.
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a b å Intel
October 30, 2011 2:50:26 PM

mousemonkey - My Bad, excellent Link!!!!

Looks almost like double dipping, Intel lowers prices, retailers raise price.
a b à CPUs
October 30, 2011 3:43:47 PM

RetiredChief said:
mousemonkey - My Bad, excellent Link!!!!

Looks almost like double dipping, Intel lowers prices, retailers raise price.

It's always worth doing a bit of digging as far as the price gouging accusations go. And Scan.co.uk are lowering prices not raising them, for those who can't be bothered to check.
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October 30, 2011 5:04:54 PM

Intel will exploit customers any way they can. I personally vote with my wallet and moral compass thus refusing to buy any Intel product based on the multiple convictions for violation of anti-trust laws where they tried to illegally eliminate all choice for consumers, not to mention Intel's multi-time convictions for U.S. tax fraud. What an unscrupulous company Intel is based on reality.

If everyone voted with their wallet Intel's prices would drop and consumers would be the winners. An Intel CPU is worthless if perople won't buy it.

http://www.theinquirer.net/inquirer/news/2120866/intel-...
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October 30, 2011 5:28:18 PM

CPUS are bought in Dollars the dollar is quite high at the mo and on top of that prices rise up till Christmas..

Hard disks have over doubled in price of recent weeks due to the flooding in Asia and Thailand - where hard disk motors are manufactured - a 1tb was around 40 quid trade and now its around 95.....

Ram has gone up in price by £2 a stick..

so dont blame this on intel over amd...
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October 30, 2011 7:54:31 PM

It must just be a European thing because right now nothing has changed on New Egg and Tiger Direct. Right now The I5 is a little cheaper on New Egg because it's on sale this weekend.
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October 30, 2011 8:15:01 PM

Chad Boga said:
Haven't these prices rises been by retailers, rather than Intel?


They have been yes. Its funny too since Intel released the 2700K and issued a 15% cut across the board.
October 30, 2011 9:05:38 PM

...Guess I'll drop this too? :sol: 

But kidding aside, I disagree that AMD's results affect Intel's pricing.
October 30, 2011 9:16:46 PM

world economy is tanking. everything is getting more expensive. give it a couple months. EVERYTHING will be more expensive. i was watching prices for a good 8 months before buying my pc a couple months ago. i cant help but feel i purchased at the exact right time.
October 30, 2011 9:26:04 PM

...Neon I wouldn't want to call you a conspiracy theory mad man... But you are half right on that... Aldo Memory Card prices have gone down so guess will eat DDR3's when the Economy collapses.
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a c 116 å Intel
October 30, 2011 9:46:04 PM

beenthere said:
Intel will exploit customers any way they can. I personally vote with my wallet and moral compass thus refusing to buy any Intel product based on the multiple convictions for violation of anti-trust laws where they tried to illegally eliminate all choice for consumers, not to mention Intel's multi-time convictions for U.S. tax fraud. What an unscrupulous company Intel is based on reality.

If everyone voted with their wallet Intel's prices would drop and consumers would be the winners. An Intel CPU is worthless if perople won't buy it.

http://www.theinquirer.net/inquirer/news/2120866/intel-...


Okay, that's nice... but it really doesn't have anything to do with this topic.

The price increases are done by the retailers. Intel has no involvement.
October 30, 2011 10:04:12 PM

Hopefully that means AMD lowering their prices. If their equivalent to the 2500k cpu is cheaper then that, then I'll be getting that one.
October 30, 2011 10:05:39 PM

diamount said:
Hopefully that means AMD lowering their prices. If their equivalent to the 2500k cpu is cheaper then that, then I'll be getting that one.


not only is it more expensive. its not *nearly* as efficient or oc capable under regular conditions. not to mention its only able to keep up in certain scenarios. not ones your typical pc user cares about either

i love supporting amd. i really do. i prefer amd give intel the run of a lifetime because intel has the bank to do r&d until theyre back on top. intel is way on top right now.

i do however still buy amd videocards. theyre fantastic.
October 30, 2011 10:09:32 PM

neonneophyte said:
not only is it more expensive. its not *nearly* as efficient or oc capable under regular conditions. not to mention its only able to keep up in certain scenarios. not ones your typical pc user cares about either


Hopefully they see sense and drop at least drop the price tag by £50-70.
October 30, 2011 10:12:29 PM

honestly with all of the r&d amd has put into bulldozer, them not owning all of their own fabs and just the plain die size of bulldozer. also how aggressive intel is being and amd not having the bank to play the predatory game that intel does. amd might not be even capable of lowering the price without taking a hit, and selling at a loss.

intel plays a mean game. they are the big boy on the block. its a common tactic in business to undercut the smaller guy, even at a loss. simply because you can handle the loss longer than they can. you disrupt their business or even ultimately shut it down.
October 30, 2011 10:17:51 PM

hasn't amd always been losing the past decade or so though?
October 30, 2011 10:19:30 PM

no not really. not this bad
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October 30, 2011 10:25:52 PM

I think they're clever. Since BF3 is selling so much hardware for Intel/Nvidia/Amd and every 2nd thread is my BF3 SETUP they seized the opportunity to make a quick buck. To add insult to injury 4 modules/8 threads is called 4 modules/8cores and does crap in uni threaded apps like games.
Dunno if it was clever, intentional or just a accident but the designers of BF3 made sure they made a game that makes every gamer throw his old rig in the water and do a complete overall.
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October 30, 2011 10:41:58 PM

AlphaStorm said:
I found an article on it a few days ago (but because I'm an idiot, I forgot what website it was on). They tried to contact Intel but they didn't respond, as I read.

To help my Bulldozer case I found this in the Hardware Heaven review of the FX 8150.

As is normally the case in this industry it has been clear for some time that AMD were working on a successor to their Phenom 2 X6 range, a new product which would take on the latest Core i5 and i7 CPUs on Intel's socket 1156 platform.

There is a small chance that is a mistake, but like I said, its a small chance. And that statement is true - mistake or not. Bulldozer was made to tackle socket 1156. But AMD delayed it too much.

EDIT: The price rises weren't in the lower end range. The CPUs that Intel raised the prices of were Sandy Bridge i5s. Those were the CPUs that AMD's Bulldozer was fighting against.


The original release for BD was after Barcelona on 45nm. It got delayed to move to 32nm so yea, it was delayed way too long which allowed Intel time to move ahead as they would have.

We knew the original plan was for BD to compete with LGA 1156 and Nehalem. But now it has to compete with SB, SB-E and soon IB.
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October 30, 2011 11:27:27 PM

And Expensive Bridge got a dx 11 3 monitor support igp. I see how 8 cores beats 2000 streaming processors lol
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October 31, 2011 12:01:34 AM

gnomio said:
And Expensive Bridge got a dx 11 3 monitor support igp. I see how 8 cores beats 2000 streaming processors lol


As in the other thread, you are mistaken. Sandy Bridge E does not have a IGP. Its just a CPU and is targeted towards extreme overclockers and entry level workstations/ servers.

Ivy Bridge will have a IGP and will be LGA 1155. The GPU part is not using CPU cores but dedicated EUs (Execution Units, a lot like Shader Pixels) and the top end will have 24 EUs, double what Sandy bridge has right now.
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October 31, 2011 3:17:12 AM

Intel isn't rising prices, the sellers are raising prices. Big difference.

Then again, thats supply/demand for you. Demand for SB is up [mainly because people are not buying BD], so it follows prices will rise as well.
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