Help choosing hardware

Hello, its come time for me to scrap my old pc and build a new one. I have not been able to really follow whats come out in the last 4 yrs because of work. I was wondering if you guys could give me any ideas. Basically I need to get a new MOBO, CPU, MEM and GPU (maybe case) but its really the last 4 could you help with. I was thinking with going with intel i7-3770K Ivy Bridge CPU and when doing homework on this sits in an article it said "while we generally recommend against purchasing any gaming CPU that retails for more than $220 from a value point of view (sink that money into graphics and the motherboard instead) CPUs priced over $230 offer rapidly diminishing returns when it comes to game performance. As such, we have a hard time recommending anything more expensive than the Core i5-3570K, especially since this multiplier-unlocked processor can be over clocked to great effect if more performance is desired. Even at stock clocks, it meets or beats the $1000 Core i7-990X Extreme Edition when it comes to gaming." which has left me surprised

On top of that I discovered some company called Lucid and I just dont get what they do. Would they help the build in GPU and the purchased GPU run faster? or am I missing something. I need to get this resolved before I go to MOBO then MEM is easy. Last hard part will be GPU, have been buying Nvidia for a while now, currently have GTX 285. Would really love to hear your recommendations and if someone could please explain the lucid thing I’d really be grateful.

Thanks for any help,
Sebastian

P.S. have also used Asus for a while as well now have p6t and cant complain, thus I think I'd like another Asus MOBO unless you guys know of something way better bang for the buck.