I have had times when I got the same error over and over again and just could not get it to work. reading from the hard drive failed, from the USB drive failed. I ended up going back to the motherboard site and downloaded their new BIOS update utility that would run as a windows program and it worked. In my case it was for a ASUS motherboard.
take a look to see if they have a windows based utility to upgrade your BIOS on your OEM web site.
I have Asus P8H67-M PRO MOBO Can you send a link for that?