Radeon 7000 has PCIe 3.0 and Ivy's main performance advantage over Sandy should be how far it will overclock. PCIe isn't necessary but it can be helpful now if you have an X78 system with Radeon 7000 cards. It can be helpful later with Radeon 7000 cards and Ivy. Nvidia hasn't revealed whether or not GTX 600 cards also have PCIe 3.0, but they probably do.
like the above poster said, Ivy isn't much faster than Sandy at stock but it uses much less power so Ivy has great overclocking potential. Ivy will NOT be 20% faster than sandy, Intel has confirmed this many times. Intel claims 10-15% performance increases over comparable Sandy CPUs, but that is probably because of both the improved IPC and slightly higher stock clock rates.
Haswell could be as much as 20% faster than Sandy, maybe even more. It's important to remember that Ivy is mainly just a die shrink of Sandy with updated connectivity and a better IGP. Haswell is a whole new micro-architecture, not a die shrink. It should be like the difference between Westmere/Guftown and Sandy.
There may have been articles claiming 50% performance difference between Bulldozer and Nehalem, but they were probably fan hype, not directly from AMD. Of course it turns out that Intel's chips are about 40-50% faster at the same clock rate so it wasn't to far off if you replace i3/i5/i7 and FX in that claim.