W3i distributes ad support products to user's pc. These are mostly adware and spyware products.
They've been doing this for a long time now. Below are couple of their techniques.
Surprising fact: I noticed Yahoo toolbar is also partnered with them. Surprised to hear a reputable company like yahoo would partner with an adware company.
Some of their practices: Freeze.com: They use a site called Freeze.com which has downloadable screen savers. Little do end users know that when they install the screensaver, 5 adware products get installed to.
InstallIQ: Installer product. They ask software developers to wrap their exe with this installer. So software developers are being used as a transport method to deliver spyware to user pc.
Ad networks: they distribute lots of products like FlipToast etc. All bundled with their ad software. Networks like Epic, AdCommual, Guppy Games. etc push these products out for them.
I suggest not partnering with the. Promote your user's to be safe!