Too harsh in my opinion.
If you follow the posts on Tom's, you'll find lot of people generously spending their time for helping.
The process is described in the board's manual, but I'll try to make it clearer:
- download the latest vesion from ASUS: http://support.asus.com/download.aspx?SLanguage=en&p=1&s=24&m=M5A97%20R2.0&os=&hashedid=4bZFxu0IYyQ1DSfB
-unzip, rename (check the manual for the name) and save it on a FAT formatted USB stick
-connect the USB drive to the Flashback USB port (again, check the manual for its location)
- don't start the board, just make sure that the power supply is connected to the motherboard and turned on
-press the flashback button for 3 seconds.