Some of it is personal choice I have used MSI,Gigabyte, and others in the last 20 years but keep going back to ASUS and have used their boards only for the last 7 years I think they have a better product and support. But I do use upper or top end board not the cheeper low end "economy" motherboards, spend the money for a mid-range or upper end board it will be more upgradable and last longer with added features/options.
Ranco58