1. the specific GPU you are buying.
2. the card model. lots of models have different cooler and fan setups to trade off between three parameters: cooling, noise, no.of slots, size.
these models depend on different brands. also, for mostly similar cooling setups, you have different brands vying.
I can't say they are the BEST, but I've been using MSI cards for as long as I can remember, and I've never had any huge problems, had to RMA a card once, but the technical support was great and smooth.
1. the specific GPU you are buying.
2. the card model. lots of models have different cooler and fan setups to trade off between three parameters: cooling, noise, no.of slots, size.
these models depend on different brands. also, for mostly similar cooling setups, you have different brands vying.