Olympus to launch two new high-end DSLRs this year

Archived from groups: rec.photo.digital (More info?)

" To improve the profitability of its digital camera operations, Olympus
said it plans to release two high-end single lens reflex (SLR) digital
camera models during the current financial year. "

from
http://www.forbes.com/business/fee [...] 08925.html
--

Alfred Molon
------------------------------
Olympus 4040, 5050, 5060, 7070, 8080, E300 forum at
http://groups.yahoo.com/group/MyOlympus/
Olympus 8080 resource - http://myolympus.org/8080/

Archived from groups: rec.photo.digital (More info?)

"Alfred Molon" <alfredREMOVE_molon@yahoo.com> wrote in message
news:MPG.1cef0b18e66c0f998ab31@news.supernews.com...
> " To improve the profitability of its digital camera operations, Olympus
> said it plans to release two high-end single lens reflex (SLR) digital
> camera models during the current financial year. "
>
> from
> http://www.forbes.com/business/fee [...] 08925.html

And the last paragraph is:-

" While the low-end, compact digital camera market is now maturing,
competition in the high-end SLR digital camera market is also getting
fiercer, as rivals Canon, Nikon Corp and Konica Minolta shift to SLR digital
cameras."

Most of us here noticed this shift a few years ago - I wonder where the
reporter has been all this time ? (Unless he's just concentrating on Konica
Minolta.)

--
M Stewart
Milton Keynes, UK
http://www.megalith.freeserve.co.uk/oddimage.htm

Archived from groups: rec.photo.digital (More info?)

"Alfred Molon" <alfredREMOVE_molon@yahoo.com> wrote in message
news:MPG.1cef0b18e66c0f998ab31@news.supernews.com...
> " To improve the profitability of its digital camera operations, Olympus
> said it plans to release two high-end single lens reflex (SLR) digital
> camera models during the current financial year. "

I can't believe that entering the high end market will lead to
profitability. They will have to spend a massive amount of money to enter
the high-end market. They can't bootstrap off of their low-end 4:3 models,
and build a high end camera, they have to start from scratch and abandon
4:3. Then they have to spend massive amounts of money on marketing and
advertising, to convince buyers that they should take a chance on a new
player. They will have to price their cameras less than the competition in
order to win market share, a common practice when a company enters a new
market segment.

Unless they are just going to release some more low-end cameras and claim
that they are high-end, but even this won't work, as most buyers of digital
SLRs are not going to fall for this kind of thing.

Archived from groups: rec.photo.digital (More info?)

In article <4288cd60@news.meer.net>, Bill Tuthill says...

> > " To improve the profitability of its digital camera operations, Olympus
> > said it plans to release two high-end single lens reflex (SLR) digital
> > camera models during the current financial year. "
> > from
> > http://www.forbes.com/business/fee [...] 08925.html
>
> Why two models, do you think?
>
> The E-1 definitely needs updating, 'cuz right now the E-300 outspecs it
> (except for pro-photographer durability/usability issues) but what would
> Olympus be trying to accomplish with a second high-end DSLR?

No idea, but one will most likely be a "Pro" 8MP. The other one might be
another 8MP to widen the range of 4/3 DSLRs, I'd guess.
--

Alfred Molon
------------------------------
Olympus 4040, 5050, 5060, 7070, 8080, E300 forum at
http://groups.yahoo.com/group/MyOlympus/
Olympus 8080 resource - http://myolympus.org/8080/